Voco Seoul Gangnam, InterContinental Hotels Group - Guest Rooms (2022)
보코 서울 강남 - 객실부
Design: Seuk Hoon Kim / Studio Eccentric
Design Team: Jae Hun Cha, Seoyoung Back, Boseul Seo / Studio Eccentric
Client: Yeongdong Hotel / InterContinental Hotels Group (IHG)
Type: Hotel
Area: 9,450 m2
Location: Seoul, Korea
Photography: Pho-town, Studio643, Studio Eccentric
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Excellence Award, APDC Design Awards, Asia Pacific Design Center, China
Featured in:
The name, ‘Voco’ is originated from the Latin word, ‘to invite’ and ‘call together.’ In thinking of Voco Seoul Gangnam’s own unique ‘invite’, Studio Eccentric has wanted to captivate the vibrant energy and the sophisticated mood in considering the location where the hotel is, at the heart of Gangnam District. As once the song, ‘Gangnam Style’ has struck not only domestically but also internationally worldwide, Gangnam has been definitely a place where culture and entertainment merge together to form a very bold and contemporary experience. There have been many elements heavily mixed in Gangnam, which are uniquely harmonized among radical contrasts derived by the rapid development of the urban master plan since the 70s’. These have been expressed as sleek yet bold, sometimes chic and warm at the same time, resembling as the current image of Gangnam reflects the Seoul’s past and the future. In considering the hotel’s unique location, the designer has sought to reinterpret various aspects of the present-day Gangnam in the concept wording under, ‘The Modern Gangnam.’
Total of 151 rooms and composed of six different types of guestrooms, Studio Eccentric has created colorful and vibrant rooms inspired by Gangnam energy. With variety of forms and colors, the rooms are expressed in Gangnam characteristics, in which are harmonized among bold contrast. In addition, bed headboards have been designed in unique touch with reinterpreted fabric pattern of waterfall image captured from the painting, ‘Jin Gyeong San Suhwa’ by Jungsun from Chosun Dynasty of seventeen century; efforts have been made trying to tie the locality of this hotel in a new manner. Six types of rooms are provided, deluxe singles suitable for businessmen, premier kings for one or two, suites and presidential suites for groups of guests. All views of the rooms present a nice view of Gangnam, one to the Han River and the other to Hakdong Park; some of the guestrooms uniquely present bathtubs located by the window, where guests can enjoy and relax as they mesmerize by the vibrant city view.
보코 서울 강남 - 객실부
Design: Seuk Hoon Kim / Studio Eccentric
Design Team: Jae Hun Cha, Seoyoung Back, Boseul Seo / Studio Eccentric
Client: Yeongdong Hotel / InterContinental Hotels Group (IHG)
Type: Hotel
Area: 9,450 m2
Location: Seoul, Korea
Photography: Pho-town, Studio643, Studio Eccentric

iF Design Award 2023 Winner, Interior Architecture
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Featured in:
Monthly Interiors, South Korea
Monthly Design, South Korea
Monthly Deco Journal, South Korea
BOB Magazine, South Korea
Maison Marie Claire, South Korea
Monthly Design, South Korea
Monthly Deco Journal, South Korea
BOB Magazine, South Korea
Maison Marie Claire, South Korea
The name, ‘Voco’ is originated from the Latin word, ‘to invite’ and ‘call together.’ In thinking of Voco Seoul Gangnam’s own unique ‘invite’, Studio Eccentric has wanted to captivate the vibrant energy and the sophisticated mood in considering the location where the hotel is, at the heart of Gangnam District. As once the song, ‘Gangnam Style’ has struck not only domestically but also internationally worldwide, Gangnam has been definitely a place where culture and entertainment merge together to form a very bold and contemporary experience. There have been many elements heavily mixed in Gangnam, which are uniquely harmonized among radical contrasts derived by the rapid development of the urban master plan since the 70s’. These have been expressed as sleek yet bold, sometimes chic and warm at the same time, resembling as the current image of Gangnam reflects the Seoul’s past and the future. In considering the hotel’s unique location, the designer has sought to reinterpret various aspects of the present-day Gangnam in the concept wording under, ‘The Modern Gangnam.’
Total of 151 rooms and composed of six different types of guestrooms, Studio Eccentric has created colorful and vibrant rooms inspired by Gangnam energy. With variety of forms and colors, the rooms are expressed in Gangnam characteristics, in which are harmonized among bold contrast. In addition, bed headboards have been designed in unique touch with reinterpreted fabric pattern of waterfall image captured from the painting, ‘Jin Gyeong San Suhwa’ by Jungsun from Chosun Dynasty of seventeen century; efforts have been made trying to tie the locality of this hotel in a new manner. Six types of rooms are provided, deluxe singles suitable for businessmen, premier kings for one or two, suites and presidential suites for groups of guests. All views of the rooms present a nice view of Gangnam, one to the Han River and the other to Hakdong Park; some of the guestrooms uniquely present bathtubs located by the window, where guests can enjoy and relax as they mesmerize by the vibrant city view.











