L7 Chungjang by Lotte Hotels (2026)
L7 충장 바이 롯데호텔
Design: Prof. Seuk Hoon Kim / Eccentric Design Lab (EDL), Hanyang University
Design Team: Jeong Eun Lee, Huiun Jeong, Chae Won Gwak / Studio Eccentric
Client: Akimbo / Lotte Hotels
Type: Hotel
Area: 500 m2
Location: Gwangju, Korea
Chungjang-ro has long been one of the central streets of Gwangju, shaped by the continuous flow of people over generations. Fashion, food, and culture naturally converge here, making it an urban lifestyle hub frequented by both younger generations and local residents. Through its cafes, shops, festivals, and performances, the street has accumulated layers of the city’s everyday life and collective memory.
A place where tradition and modernity, the ordinary and the unexpected coexist, Chungjang-ro most vividly embodies Gwangju’s distinctive artistic energy and sense of freedom, captured in the phrase, ‘The Road of Art, Freedom, and Youth.’
Set within this context, L7 Chungjang is envisioned as an urban lifestyle hotel for MZ-generation travelers, domestic and international business guests, and creatively minded consumers. More than simply a place to stay, the hotel serves as a platform where new inspirations and experiences intersect, offering guests a distinctive way to engage with and experience the city.
‘The Urban Canvas’ is the central concept that defines and symbolizes L7 Chungjang. The streets, people, culture, and energy of Chungjang become a canvas upon which multiple layers of the city are expressed throughout the hotel. Each space acts as a frame capturing a different urban scene, while guests complete their own experiences upon this evolving canvas.
Rather than merely reproducing local characteristics, L7 Chungjang reinterprets them through a contemporary and trend-conscious perspective that reflects both the present and the future of Chungjang. The city’s identity, rooted in art, freedom, and youth, is naturally expressed through sensorial spatial compositions and lifestyle-oriented programs.
By becoming part of the neighborhood’s everyday life, the hotel introduces a new rhythm to the urban landscape.
L7 충장 바이 롯데호텔
Design: Prof. Seuk Hoon Kim / Eccentric Design Lab (EDL), Hanyang University
Design Team: Jeong Eun Lee, Huiun Jeong, Chae Won Gwak / Studio Eccentric
Client: Akimbo / Lotte Hotels
Type: Hotel
Area: 500 m2
Location: Gwangju, Korea
Chungjang-ro has long been one of the central streets of Gwangju, shaped by the continuous flow of people over generations. Fashion, food, and culture naturally converge here, making it an urban lifestyle hub frequented by both younger generations and local residents. Through its cafes, shops, festivals, and performances, the street has accumulated layers of the city’s everyday life and collective memory.
A place where tradition and modernity, the ordinary and the unexpected coexist, Chungjang-ro most vividly embodies Gwangju’s distinctive artistic energy and sense of freedom, captured in the phrase, ‘The Road of Art, Freedom, and Youth.’
Set within this context, L7 Chungjang is envisioned as an urban lifestyle hotel for MZ-generation travelers, domestic and international business guests, and creatively minded consumers. More than simply a place to stay, the hotel serves as a platform where new inspirations and experiences intersect, offering guests a distinctive way to engage with and experience the city.
‘The Urban Canvas’ is the central concept that defines and symbolizes L7 Chungjang. The streets, people, culture, and energy of Chungjang become a canvas upon which multiple layers of the city are expressed throughout the hotel. Each space acts as a frame capturing a different urban scene, while guests complete their own experiences upon this evolving canvas.
Rather than merely reproducing local characteristics, L7 Chungjang reinterprets them through a contemporary and trend-conscious perspective that reflects both the present and the future of Chungjang. The city’s identity, rooted in art, freedom, and youth, is naturally expressed through sensorial spatial compositions and lifestyle-oriented programs.
By becoming part of the neighborhood’s everyday life, the hotel introduces a new rhythm to the urban landscape.
